Paper360 Better Together - Karen Dillon “Market-Creating Innovation”

In this episode we welcome Karen Dillon, an acclaimed author, speaker, and thought leader in the areas of innovation, leadership, and personal success.  Join Karen Dillon and Paper360° Editorial Director Jan Bottiglieri as they discuss What Dillon calls “Market-Creating Innovation” – the type of innovation that can really make a difference for producers and end-users.

It starts with a struggle, she says. Once companies learn to identify where their customers are struggling, opportunities open up. “It’s really exciting, because you can see struggle in very surprising places,” she says. “And if you can see the struggle, you can start thinking from scratch about solving it.”

 We also discuss how leaders can foster innovation; what it means to support “prosperity”, and how the paper industry is particularly well-positioned to take advantage of new opportunities for success.